By Simone Obasuyi, Journalism Major
The gym fills with smooth beats of R&B as LaDiamond Blue hits the stage with an extremely passionate performance. As she starts to sing the crowd enthusiastically sways left and right listening to lyrics dripping with soulful emotion.
LaDiamond Blueford, a 20-year-old junior at Texas Southern University, competed in and recently won the Student Artist Showcase this past Friday. The event kicked off a week of activities planned for the TSU School of Communication’s Annual Communications Week.
Along with Blueford were several other talented student artists who wrote and performed their own music. Though the competition was exceptionally tough Blueford managed to pull out on top.
The winning prize included $250 cash and an eight-hour studio session at Music World Entertainment Studios.
Blueford, who is from California began her career when she stepped on campus her freshmen year. She is now recognized all over TSU by her stage name LaDiamond Blue. Even with being known on campus as a superstar, she does not view herself that way at the moment.
“I wouldn’t consider myself a star,” said Blueford. “I feel like I’m still climbing; we have two songs out right now, and they’ve been doing well. On campus, I have a lot of support with some of the people I see at every performance. People talk and get the word out, but I’m still working on it, I don’t think I’m a star just yet.”
During the showcase she calmly rocked and listened to other performers with a humble state of mind. LaDiamond Blue is viewed by others as an unpretentious artist who enjoys what she does.
She blew fans away performing her hit single Valentine, which discusses her recent relationship with her boyfriend. Through her music she aspires to teach her listeners lessons and stories about life and spread wisdom.
“I want them to know me and to minister through my music, not minister like ‘God is good,’ but as far as life. You know, I want them to know that it’s okay to be different and not be cool and hang with the considered cool crowd.”
While embracing her artistic skills, LaDiamond Blue knows that once she steps foot into stardom she has to go in thinking this is a lifetime job.
“The thing with being an artist is you have to make your passion a dream in order to feel comfortable with doing what you’re doing,” said Blueford. “You have to make it your whole life because it’s sacrificial and time consuming.”
Blueford has set several goals for her career from here on out. Her determination has landed her several opportunities.
“It got to the point where I have so many talents that I wasn’t quite sure which direction I was headed,” said Blueford, “I had to ask God, ‘What is it that you want me to do; do you want me to dance, write, or sing. He told me to put all of it together.’”
And she did just that, put it all together on this day as hundreds of TSU students gave her a rousing ovation for the single Valentine.